You can now upload a CSV file to import photography customers in bulk. While that's super convenient, what we are really excited about is the ability to import a CSV file that is related to an event. With this innovation, you can upload a file and we will turn it into customers, link the customers to the event as Known Customers and use our GalleryMagic feature to take any Subject/Student data and turn that into named galleries automatically, saving hours of data input.

Individual galleries can also be password protected so your clients' privacy is respected.

In a perfect world, a school would provide both parent and child information, but since that doesn't always happen, we can still create password protected galleries based on student information only. In fact the only data we need is a Student ID or name.

Couple this feature with our SortMagic QR code system which automatically populates your galleries with the right images and you have the most affordable high-volume photography solution on the market.

CSV file customer import tutorial from Proofpix on Vimeo.

Now you may view, copy and paste a complete, alphabetical list of the files used in your clients' order or favorite selections.

Just open either an order or a favorites gallery from the admin and click the File List button to see the file names.

The Proofpix Lightroom plugin allows you to export your images from Lightroom into our system but it does not work in the opposite direction where a client's selections are pulled back into Lightroom. Well that just changed forever!

Check out the video below to see how we used the new File List feature in conjunction with the Photo List Importer Plug-in from http://www.photographers-toolbox.com/ to create a collection in Lightroom for a customer's favorites. You no longer have to waste time hunting down file names to complete your edits. Booyah!

We are pleased to announce a much requested feature, entire event and gallery downloads.

Your clients can now download all the images in an event or in a gallery. The download can either be free or paid.

To set free downloads, open the Event level sharing section in the event's settings page, and move the downloads slider to the unlimited setting.

To set up paid downloads, click on the Downloads tab in your pricelist and add a price to either the Complete event download or Complete gallery download products shown. 

In either case, the download will be accessed from the new Downloads menu link that will appear in the event's nav bar.

If a client is downloading a Free download, the user will be prompted to enter in their email address and then a zip file will be created and downloaded automatically.

If a client is downloading a Paid download, the download will be added to the user's cart. Once the order is placed, you will have the opportunity to re-upload retouched versions and then "release the downloads" when you are ready to fulfill the order.

While you can offer both free and paid downloads in a single event, it may be preferable to choose one or the other so as not to confuse your customer. If you do choose to offer both, it is recommended that the free downloads be offered at a lower resolution that the paid ones.

If your images are watermarked, free downloads will include the watermark, unless you set the download resolution to the Original setting, in which case we will deliver the image without a watermark.


Photo credit: Adobe Stock

Follow these seven easy steps to help keep your business unprofitable:

Do only what you want

Reject any client suggestions and requests that interfere with your creative vision. You’re the artist, not them. Some people feel like they should be able to make creative decisions just because they are paying you, don’t fall into that trap!

Buy equipment

When you go to an educational event take note of everything the instructor is using and buy the same equipment. Your work will look just like theirs and you’ll quickly become as successful as the instructor that you admire. Be sure to have the shipping expedited. The cost of overnight shipping is a small price to pay to strike while the iron is hot! You can 10X your results by putting it all on your credit card.

Put your business first

This is your business not theirs. Your first priority must be yourself in order to stay in business. Institute policies that make sure you are always in control of everything and do not deviate from them.

Assume people should know what photography costs

Even though most people have never bought photography before, they should know it’s value. There’s no reason to educate people on the benefits of professional photography or demonstrate the value behind your price. The price is the price and that’s it. Just that simple.

Never offer to make good

It happens to all of us. You do the work and the client isn’t satisfied. The saying “the customer is always right” is an antiquated yarn. Stand your ground, you’re the expert!

Complain about the industry

It’s no secret – the industry sucks. There’s nothing wrong with telling the truth and not talking about your displeasure would be a lie of omission. It’s not a bad attitude, it’s called being honest. There’s also nothing wrong with telling people how bad other photographers are, it shows how good you are in comparison.

Post your bad experiences on social media

There’s no better way to get the word out than to tell the world about your problem customers. You never know, they may see it and change their ways. Even if they don’t it will show that you mean business and future customers better do what you say or face the consequences.

The reality

We’re in a service business and our job is to serve the needs of others. Every client deserves love and we should be grateful for every one of them, treat them like royalty and do everything we can to serve them. Without them, we would starve. Everyone knows at least three photographers and they will go with the one they know, like and trust. It’s up to us to be the most likable and trustworthy photographer they know.

Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author ofHow to Sell Photography Without Becoming a Salesman. Learn more athttp://vosburghphoto.comChuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740


It is important for photographers to have the flexibility they need to sell the way they want to. With that in mind, Proofpix strives to deliver solutions that can keep up with photographers’ demands while remaining easy-to-use both for them and for their clients.

Recently we were asked to accommodate a type of bulk discount that we had not envisioned of previously. A photographer who shoots high-volume school photography and does his own print fulfillment explained that he sells and prices his work as follows:

He creates 10 different layouts from a single 8x10 sheet which results in 10 different per-pose packages:

Package A

1 - 8x10

Package B

2 - 5x7

Package C

4 - 4x5

Package D
8 - Wallets

And so on…

He sells the first sheet, regardless of the layout, for $20 and any additional sheet for $18.

While we offered per-pose packages which inherently include discounts and we offered percentage-based bulk discounts which would give the buyer a discount for the matching items in their cart, we could not find a way to accommodate this “stepped” approach to discounted his items. So we built it!

We have added four massive improvements:

  1. You may apply bulk discounts to a category of products, such as Photo Prints

  2. You may specify the range when a particular discount be given (between 1 and 1 products no discount is given. Between 2 and 5 products, a 10% discount applies, and a 15% discount applies with 6 or more items)

  3. You can also specify if the discount applies to all the items in the cart or just to the items in the range

  4. You can choose between percentage or finite money amount discounts